1. Blog consistently – Two days a week or more is ideal, but if you can only commit to blogging once a week or twice a month, then do it! Blogging feeds your website with new content, content that attracts visitors and holds them on your page longer. A regularly updated blog shows that your company is active and has valuable information to share. Google will also index your site more favorably if it has regular updates.
2. Social Media Activity – Post content on the social media channels that make sense for your business, and also take the time to read and comment on what others post. When posting, aim to share material that’s likely to engage your prospects and get them excited about having a conversation with your company.
3. Monitor sites closely – Keep tabs on what others are posting about your business on various social channels. Thank users for praise and address any negativity or concerns. There’s a real art to this, though—don’t fall victim to unproductive back-and-forth.
4. Constantly Reinforce SEOs – You need to take the time to setup great Keywords and solid SEO practices. Then overtime, continue to keep those SEOs current and fresh.
5. Invest in Pay Per Click (PPC) – Pay-per-click advertising is a great way to drive traffic to your site and increase awareness of your brand. Consider starting a campaign on Google Adwords and using Facebook Ads for Business to get some initial traction.
6. Stay on top of trending topics – You need to make sure your brand’s image stays consistent with important trends. That means keeping website and social media up-to-date and fresh is a must when it comes to internet presence.
7. Offer freebies – Everyone loves a freebie. Offering something will give your online presence a boost and improve your image.